Rusty Zinn | Repositioning

Challenge: Rusty Zinn was enjoying his popularity as a Blues Ax-man on the guitar with a few released albums and was known as the go-to-backup-guy for Blues legends like John Lee Hooker, Pine Top Perkins and The Fabulous Thunderbirds. One problem was that Rusty was not pursuing his real passions: singing, songwriting and Reggae.

Objective: Help Rusty realize his dreams

Execution: We changed that by repositioning the artist and his music, releasing two albums and a music video.

Results: His Reggae Soul version of “Can’t Take My Eyes Off of You” has scored more than 900,000 views and counting.