Independence Bank | Product Branding

Challenge: This four-branch Orange County community bank was battling growing pains.

Objective: Rebrand and expand.

Execution: We led the marketing efforts that helped Independence expand into the Riverside market with two branches. We introduced iBank Mobile banking and attracted new customers with a variety of investment products. In the end, the client experienced significantly stronger brand value.

Results: Value increased from $291M to more than $408M. In fact we did so well they were acquired and we worked ourselves out of a client!