Mahlmann Media, Inc. | Product Development & Positioning

Challenge: National media company wanted to develop a unique and competitive product that would jump start its growth in the OOH media market.

Objective:  Position an OOH specialty product that fills the gap between static and digital outdoor signage.

Execution:  Working with Lenticular Lens technology, we generated product concepts, managed product development, named the product and designed the logo.

Results: Feedback and results have proven our work to be overwhelmingly successful. 

Our Part

• Research
• Product Concepts
• Product Development
• Naming
• Logo Design