D.R. Horton | Branding

Challenge: Limited brand awareness in the five-county Southern California region was stifling growth

Objective: Make D.R. Horton a household name

Execution: In the beginning of our relationship with the client, our role was more reactive: D.R. Horton would hire us to solve problems, evaluate a marketing issue or jumpstart sales for slow-selling developments. In the process, we realized D.R. Horton was facing limited brand awareness in a lucrative marketplace, despite being America’s #1 Homebuilder.

Leveraging the division’s buyer-profile and competitive-marketing research, we took on a more proactive role and created a branding campaign that:

• Spoke directly to the target base through the tagline, “The right home, for all the right reasons”
• Reflected D.R. Horton’s unique selling proposition
• Developed powerful brand presence and instant awareness for D.R. Horton
• Established a cohesive visual identity for the Orange County/Inland Empire division’s 15 land development projects

Results: Increase in qualified traffic boosted division sales growth and established strong brand identity — verified by post-sale customer feedback.